Interim and fractional leadership, coaching and consulting

You know where the business needs to be. Getting the organisation there is the harder part.

Håkan Sundström

I work with founder CEOs and leadership teams, wherever the company is headquartered, when the business in Asia Pacific or Europe is growing, changing or stuck. I find what is holding it back, take senior responsibility for it, and stay until the business is running differently.

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Where I have worked, and who I have worked with

Where I come in

Businesses rarely struggle because nobody knows what good looks like.

More often, something inside the organisation is holding it back. It is usually visible from the outside long before it can be named from the inside.

  1. 01Growth has stalled The team is working hard, but revenue has gone flat. More effort is not changing the result, and nobody inside can say why. Interim and fractional leadership
  2. 02Opening a new market You are moving into a country where you have no team yet. The first hires and the first year decide whether it works. Interim and fractional leadership
  3. 03A key seat is empty Your regional head or commercial leader has left. The search will take months, and the business cannot wait that long. Interim and fractional leadership
  4. 04You're doing more. But are you moving forward? You've stepped up, done the work without getting the title, or reached a point where the work no longer challenges you. You're good at what you do, but things aren't going the way you'd like. Coaching
  5. 05A deal or a move You are buying a business, being bought, or moving an operation to another country. What breaks is the knowledge nobody wrote down. Consulting

My track record

2 → 6 offices

Asia Pacific at Dealogic: India, China, Singapore and Sydney added to Hong Kong and Tokyo.

3x revenue

Asia Pacific at Guidepoint, across seven countries.

400 people

In teams I built and led across eight countries.

3 acquisitions

Integrated, plus two changes of ownership.

“What Håkan brings is not a framework you can copy, but a combination of patience, ownership and results. He notices what is not being said, who is protecting what, and where the stumbling blocks are.”
Garvis W. Toler III, Head of Sales, Morningstar

How I work

Three ways of working with a business.

Håkan Sundström standing, city behind him

Why overseas businesses stall

In my experience, the cause is rarely the market. The region is measured wrong, run from too far away, and left to drift.

25,000+

overseas subsidiaries are losing money.

More than 1 in 3

of those were already losing money 18 months ago.

30%

of software companies' first moves abroad are still unprofitable two years in.

Sources: Deloitte, Lost in Translation: Global Markets, 2026. Gartner, survey of software providers, 2025.

Tell me what is happening and what needs to be different.

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